Applying Your Understanding of Fallacies Essay Example | Topics and Well Written Essays - 500 words

Applying Your Understanding of Fallacies - Essay Example What may seem as a simple marketing campaign became an issue for moral panic. For one, critics viewed the ad as racist since it promotes white skin as the foremost criteria in being beautiful. Sadly, Singapore is also a melting pot of various Asian races such as Filipinos, Thais, Vietnamese, Indonesian, Malaysian and Japanese. This ad imposed on the mind of Asian women that fair skin makes one beautiful and brown Asian skin is unacceptable. This is where Focault’s regime of truth sets in. As Hall ( 1997 , p.49) argues â€Å" not of the truth of knowledge in the absolute sense, a Truth which remained so, whatever the period, setting , context- but of a discursive formation sustaining a regime of truth†. The media disseminates a certain truth that public unknowingly digests and accepts as valid. Most ironic of all, the product does not really promise fair skin but better skin texture. stereotype that affects the behavior of the general population. Aside from this, the adv ertisement is misleading since the product delivers something different from what is promised. The second fallacy is about sports nutrition. Gatorade has been very aggressive in promoting its new line of products because it faces tough competition from Powerade.